How to Get Your Business Found Online in Howard, Wisconsin
Howard sits right next to Green Bay, with a growing population of around 20,000 people. You’ve got a mix of local shops, restaurants, construction companies, and service businesses along Velp Avenue and in the village center. But here’s the thing: if a customer searches for “pizza in Howard” or “plumber near me” on Google, most local businesses never show up. They get buried under big chains or companies from Green Bay that spend more on marketing.
Why does this happen? Google ranks businesses based on signals it can trust. If your website is slow, you have no reviews, or you haven’t told Google your address, you’re invisible. Most small business owners in Howard are too busy running their business to worry about this stuff. But fixing it doesn’t require a degree in tech.
1. Claim your Google Business Profile This is free and it’s the single most important thing you can do. Go to Google Business Profile, add your business name, address, phone number, hours, and photos. If you’re a plumber, select “plumber” as your category. Google uses this to decide when to show you in search results. Without it, you don’t exist.
2. Ask for reviews (and reply to them) Reviews are like word-of-mouth for Google. When a customer thanks you for a job well done, ask if they’d mind leaving a quick review. Keep it simple: “If you’re happy, a review on Google helps other folks find us.” Then reply to every review—even the bad ones. Google sees this as a sign you’re active and trustworthy.
3. Make sure your website works on a phone Most people in Howard search for businesses on their phone while sitting on their couch or driving home. If your site takes more than three seconds to load or looks squished on a small screen, they’ll click the next result. Test your site on your own phone. If you have to pinch and zoom, it’s time to fix it.
4. Use local keywords on your site When you write about your services, mention Howard. Instead of “We offer roofing,” write “We offer roofing in Howard, Wisconsin.” That simple change tells Google you serve this area. Do this on your homepage, your “About” page, and your service pages.
What about backlinks? Backlinks are links from other websites to yours. Think of them like referrals. When a local news site or a community blog links to your business, Google sees that as a vote of confidence. It tells Google your business is worth showing to people. The more quality referrals you get from real websites, the higher you can rank.
That’s where BacklinkUSA.com comes in. We publish articles about businesses on high-authority websites to help them earn those referrals and get found by more local customers.