How to Get Your Business Found Online in Spokane, Washington
Spokane is a city that works hard. With a metro area of about 600,000 people, it’s the economic hub of Eastern Washington. You’ve got strong industries here—healthcare with MultiCare and Providence, manufacturing, logistics, and a growing tech scene. Small businesses are the backbone of neighborhoods from Browne’s Addition to the South Hill. But here’s the problem: even if you run a great shop, restaurant, or service, customers can’t find you if Google doesn’t know you exist.
Most small businesses in Spokane struggle to show up on Google for one simple reason: they’ve done nothing to help Google understand what they do or where they are. They think having a website is enough. It’s not. Google looks for signals—cues that tell it, “This business is real, active, and relevant.” Without those signals, you’re invisible.
Here are three things you can do yourself to fix that.
1. Set up and optimize your Google Business Profile. This is free and it’s the single most important thing. Go to google.com/business, claim your profile, and fill it out completely. Add your address, phone number, hours, and photos of your storefront or work. Choose the right category—like “Plumber” or “Coffee Shop”—not something vague. Update it weekly with posts or offers. Google rewards activity.
2. Get more reviews. Reviews are like votes of confidence. When you have 20 or 30 recent, positive reviews on Google, your business looks trustworthy. Ask happy customers directly. Send a simple text: “If you had a good experience, would you mind leaving us a quick review?” Make it easy. Don’t buy fake reviews—Google can spot that and penalize you.
3. Make your website work on phones. More than half of local searches happen on a phone. If your site is hard to read or slow to load on a mobile device, people leave. That tells Google your site isn’t useful, so it stops showing it. Test your site on your own phone. If you have to pinch and zoom, fix it. Most website builders have a mobile-friendly option.
4. Use local keywords. Think about what your customers actually type into Google. “Plumber in Spokane Valley.” “Best pizza near downtown Spokane.” “Hair salon on the South Hill.” Use those exact phrases on your website—in your page titles, headings, and text. Don’t stuff them in awkwardly. Just write naturally about serving Spokane.
What about backlinks? A backlink is simply a link from another website to yours. Think of it like a referral. When a trusted local site—like the Spokane Journal of Business or a community blog—links to you, Google sees it as a sign that you’re worth knowing. The more quality referrals you get, the higher you can rank. But getting those links takes time and effort.
That’s where BacklinkUSA.com comes in. We publish articles about local businesses on high-authority websites, helping you earn those referrals and show up better in Google searches. It’s a straightforward way to get the visibility you’re missing.