How to Get Your Business Found Online in Everett, Washington
Everett is a city on the move. With Boeing’s massive assembly plant, the Port of Everett’s growing shipping traffic, and a population that’s passed 110,000, there’s real money flowing through this town. But if you own a small business here—maybe a coffee shop on Hewitt Avenue, a plumbing company serving the waterfront neighborhoods, or a boutique in the downtown core—you’ve probably noticed something frustrating: customers are searching for what you offer, but they’re not finding you on Google.
Why does this happen? Because most small businesses in Everett do the same few things. They set up a basic website, maybe claim their Google listing, and then hope for the best. Meanwhile, Google is looking for signals that your business is real, active, and trusted. If you’re not sending those signals, you’ll end up on page two or three—and nobody clicks there.
Here are four practical things you can do yourself to fix that.
1. Claim and complete your Google Business Profile
This is the single biggest thing you can do. Go to Google and search “Google Business Profile.” Claim your business if you haven’t already. Then fill out every field: your address, phone number, hours, website, and a short description of what you do. Add photos of your storefront, your team, and your work. Google rewards businesses that look complete and active.
2. Ask for reviews—and respond to them
Reviews are like votes of confidence. When a customer has a good experience, ask them to leave a review on Google. Even five or ten honest reviews can push you above competitors who have none. And when you get a review—good or bad—reply to it. A simple “Thanks for stopping by, Sarah!” or “We’re sorry about that, John—please reach out so we can make it right” shows Google you’re engaged.
3. Make your website work on a phone
Most people in Everett search for businesses on their phones. If your site is slow, hard to read, or has buttons you can’t tap with a thumb, people will leave within seconds. Google notices that and ranks you lower. Use a tool like Google’s Mobile-Friendly Test to check your site, and if it fails, ask your web designer to fix it.
4. Use local words on your website
When someone searches “plumber in Everett” or “best coffee near downtown Everett,” Google looks for those exact words on your site. So mention your city and neighborhood naturally in your content. Write “We serve Everett and the surrounding Snohomish County area” instead of just “We serve the Pacific Northwest.”
What about backlinks?
You may have heard the term “backlinks” and gotten confused. Here’s what it means in plain English: a backlink is simply when another website links to yours. Think of it like a referral. If a respected local blog, a news site, or a business directory links to your site, Google sees that as a sign that you’re trustworthy. The more quality referrals you get, the higher you can rank.
That’s where BacklinkUSA.com comes in. We help businesses like yours get mentioned on high-authority websites, which builds those valuable referrals. If you want to learn more, visit BacklinkUSA.com.