How to Get Your Business Found Online in Edmonds, Washington
Edmonds is a special town. With its waterfront views, the Edmonds Ferry Terminal, and a downtown packed with independent shops and restaurants, it’s a place where local businesses thrive. Whether you run a coffee shop on Main Street, a plumbing service, or a dental practice, your customers live nearby. But here’s the problem: just because you’re in Edmonds doesn’t mean people can find you on Google.
Most small business owners in Edmonds struggle to show up in search results because they’re competing with big companies, national chains, and outdated websites. Google doesn’t know your business exists unless you tell it. And if you’re not doing the basics, you’re invisible to the people searching for “best coffee in Edmonds” or “plumber near me.”
Here are four practical things you can do yourself to get found.
1. Claim and Fill Out Your Google Business Profile
This is free and it’s the single most important thing you can do. Go to Google Business Profile (formerly Google My Business) and claim your listing. Fill out every field: your address, phone number, hours, website, and a short description of what you do. Add photos of your storefront, your team, and your products. Google uses this info to decide if your business is relevant when someone searches for what you offer in Edmonds.
2. Get More Reviews (and Respond to Them)
Reviews are like gold for local rankings. The more positive reviews you have, the more Google trusts you. Ask happy customers to leave a review on your Google profile. Don’t beg—just mention it after a good experience. And always respond to every review, even the negative ones. A simple “Thanks for your feedback, we’ll work on that” shows you care.
3. Make Sure Your Website Works on Phones
Most people search for local businesses on their phone. If your website is hard to read or slow to load on a mobile device, Google will rank you lower. You can test this yourself: pull up your site on your phone. If text is tiny or buttons are hard to tap, it’s time to ask your web developer for a mobile-friendly redesign.
4. Use Local Keywords on Your Website
Think about how your customers search. They don’t type “plumber.” They type “plumber in Edmonds WA” or “Edmonds coffee shop.” Make sure your website includes your city name in headings, page titles, and descriptions. For example, if you’re a bakery, use “Fresh Bread in Edmonds, Washington” instead of just “Fresh Bread.”
What About Backlinks? (Simple Explanation)
Backlinks are links from other websites to yours. Think of them as votes of confidence. When a trusted local site—like the Edmonds Chamber of Commerce or a local news blog—links to your website, Google sees that as proof you’re legitimate. The more of these quality links you have, the higher you’ll rank. It’s not about getting hundreds of spammy links. It’s about getting a few good ones.
That’s where we come in. BacklinkUSA.com publishes articles about businesses like yours on high-authority websites. This helps you earn those trusted backlinks so Google knows you’re the real deal. If you want to rank higher in Edmonds, it’s one of the smartest moves you can make.