How to Get Your Business Found Online in Burien, Washington
Burien is a tight-knit community with a growing economy. From the independent shops along Ambaum Boulevard to the restaurants near Town Square, local businesses are the backbone of this city. But here’s the problem: many of those businesses are invisible online.
If you own a shop, a service company, or a restaurant in Burien, you’ve probably noticed that when someone searches for “plumber near me” or “best coffee in Burien,” the same few names pop up. Yours isn’t one of them. It’s not because your business isn’t good. It’s because Google doesn’t know you exist.
Why most Burien businesses struggle on Google
Google ranks businesses based on signals it can pick up online. If your website is old, your address is inconsistent, or you don’t have customer reviews, Google has no reason to show you. Most small business owners are busy running their business, not tweaking their website. So they get buried under bigger competitors who have someone managing their online presence.
The good news: you don’t need to be a tech expert to fix this. Here are four things you can do yourself.
1. Claim and fill out your Google Business Profile
This is the single most important step. Go to Google and search for your business name. If a box shows up on the right with your info, claim it. If not, create a profile at google.com/business. Fill in your exact address, phone number, hours, and a short description of what you do. Add photos of your storefront and your work. This tells Google you’re a real, local business.
2. Ask for reviews (and respond to them)
Reviews are like word-of-mouth for the internet. After a customer has a good experience, ask them to leave a review on your Google profile. Don’t offer discounts or rewards for reviews—that’s against Google’s rules. Just ask. And when you get a review, reply to it. Thank them for a good one. If it’s negative, apologize and offer to make it right. This shows Google you’re active and care about customers.
3. Make sure your website works on a phone
Most people search for businesses on their phones. If your website is hard to read or slow to load on a mobile device, people leave—and Google notices. You don’t need a fancy redesign. Just check your site on your own phone. If text is tiny or buttons are hard to tap, ask your web host or a local developer to make it mobile-friendly.
4. Use local words on your website
When you write about your business, use phrases that include your location. Instead of “We sell fresh flowers,” say “We sell fresh flowers in Burien.” Instead of “Affordable plumbing,” say “Affordable plumbing in Burien, WA.” This helps Google connect your business to local searches.
What are backlinks and why do they matter?
A backlink is simply another website linking to yours. Think of it like a referral. When a local news site, a chamber of commerce, or a community blog links to your business, Google sees that as a vote of confidence. The more quality links you have from real sites, the more Google trusts you. It’s one of the strongest signals for ranking higher.
That’s where BacklinkUSA.com comes in. We publish articles about businesses like yours on high-authority websites. Those articles include a link back to your site, which helps you show up higher in Google searches. It’s a simple way to get the kind of referrals that actually move the needle.