How to Get Your Business Found Online in Orem, Utah
Orem is a great place to run a business. With over 100,000 residents and a strong mix of tech companies, retail, healthcare, and manufacturing, there’s no shortage of customers. But here’s the problem: most small businesses in Orem are invisible on Google.
You might have a great storefront on State Street or a solid reputation among locals. But if someone searches for “plumber in Orem” or “best pizza near me,” your business probably isn’t showing up. Why? Because Google ranks businesses based on signals you might not even know exist.
Why Orem Businesses Struggle on Google
The biggest reason is simple: most business owners don’t know what Google looks for. You might have a website, but if it’s slow, hard to navigate on a phone, or doesn’t mention where you’re located, Google won’t show it. You might have a Google Business Profile, but if it’s incomplete or outdated, you’ll rank below competitors who filled theirs out.
Another big issue? You’re competing against national chains and online services that spend a lot of time and money on their online presence. A small Orem bakery or HVAC company can’t match that—but you don’t have to. You just need to do a few things right.
3-4 Things You Can Do Today
1. Claim and complete your Google Business Profile. This is free. Go to Google Business Profile, add your address, phone number, hours, and photos. Pick the right category (like “Plumber” or “Mexican Restaurant”). The more complete your profile, the better Google understands you.
2. Ask for reviews—and reply to them. Reviews are one of the biggest ranking factors for local searches. After a good sale or service, ask customers to leave a review. Then reply to every single one, even the bad ones. It shows Google you’re active and trustworthy.
3. Make sure your website works on a phone. Most searches happen on phones now. If your site takes more than a few seconds to load or the text is tiny, people leave. Google notices that and drops your ranking. Use a tool like Google’s Mobile-Friendly Test to check.
4. Use local keywords on your site. Don’t just say “we fix roofs.” Say “we fix roofs in Orem, Utah.” Put your city name in your page titles, headings, and content. It tells Google exactly where you serve.
What Are Backlinks and Why Do They Matter?
Backlinks are links from other websites to yours. Think of them like referrals. If a reputable website—like a local news site or a business directory—links to your site, Google sees that as a vote of confidence. The more quality backlinks you have, the higher you can rank. It’s one of the top factors Google uses to decide who shows up first.
That’s where BacklinkUSA.com comes in. We publish articles about businesses on high-authority websites to help them rank higher in local searches. It’s a simple way to get the kind of referrals that Google trusts.