How to Get Your Business Found Online in Murphy, Texas
Murphy, Texas, is one of those fast-growing suburbs where new homes and shopping centers seem to pop up overnight. With a population pushing 22,000 and a mix of family-run restaurants, boutique shops, home services, and medical offices, there’s plenty of local business to go around. But here’s the problem most Murphy business owners run into: when someone searches “best pizza in Murphy” or “plumber near me,” their business doesn’t show up on Google.
It’s not because your business isn’t good. It’s because Google doesn’t know you exist yet.
Most small businesses in Murphy struggle to show up because they haven’t done the simple things Google looks for. Think of Google like a nosy neighbor. It wants to see proof that your business is real, active, and worth recommending. If you haven’t given it that proof, you’ll stay buried on page two or three — where nobody looks.
Here are four practical things you can do yourself to start showing up.
1. Set up and fill out your Google Business Profile
This is your free listing on Google Maps and search results. Go to google.com/business and claim your profile. Fill in your exact address, phone number, hours, and category (like “Pizza Restaurant” or “HVAC Contractor”). Add photos of your storefront, your team, and your work. The more complete your profile, the more Google trusts you.
2. Ask for reviews — and reply to them
Reviews are like gold stars for Google. When you get a handful of positive reviews, Google thinks, “This business is legit.” Ask happy customers to leave a review on your Google profile. Then reply to every single review — even the not-so-great ones. A simple “Thanks for coming in, Susan!” or “We’re sorry about the wait, Mark — we’re working on it” shows you’re active.
3. Make sure your website works on a phone
Most people in Murphy search on their phones while sitting on the couch or waiting in the school pickup line. If your website takes forever to load or looks tiny and broken on a phone, people will leave. Google notices that and ranks you lower. Use a tool like Google’s Mobile-Friendly Test to check.
4. Use local words on your website
Instead of just saying “We offer HVAC repairs,” say “HVAC repairs in Murphy, Texas.” Mention nearby streets, neighborhoods, or landmarks. This helps Google connect your site to local searches.
What are backlinks — and why do they matter?
Backlinks are links from other websites that point to your site. Think of them as votes of confidence. If a local news site or a community blog links to your business page, Google sees that as a sign you’re trustworthy. The more good backlinks you have, the higher you can rank.
That’s where BacklinkUSA.com comes in. We publish articles about local businesses on high-authority websites. Those articles include a link back to your site, which helps Google see you as a trusted business in Murphy. It’s one of the most effective ways to move up the rankings without needing a marketing degree.
If you want more customers to find you when they search, start with the steps above — and let us help with the backlinks.