How to Get Your Business Found Online in Memphis, Tennessee
Memphis is a city that runs on grit and hustle. From the cargo planes humming over FedEx’s global hub to the barbecue joints on every corner and the medical research centers in the Medical District, this town has a diverse economy. You’ve got logistics, healthcare, tourism, and small manufacturing all packed into a metro area of about 1.3 million people. But here’s the thing: if you own a small business in Memphis—whether you run a cleaning service in Cordova, a bakery in Cooper-Young, or a plumbing company in Midtown—your biggest competitor isn’t the shop two blocks away. It’s Google.
Most small businesses in Memphis struggle to show up on Google for a simple reason: they don’t do the basic things that tell Google they exist. Google is like a giant phone book that updates itself, but it needs signals to know you’re real. If you haven’t given it those signals, your customers will never find you. They’ll call the big chain or the guy who paid for ads instead.
Here are four things you can do yourself to fix that.
1. Set up your Google Business Profile This is free, and it’s the most important thing you can do. Go to Google Business Profile, claim your business, and fill out every field. Address, phone number, hours, website, and photos of your work. If you own a Memphis lawn care company, show pictures of the yards you’ve mowed. If you’re a restaurant, show your best plates. Google rewards businesses that look active and complete.
2. Ask for reviews like it’s your job When a customer is happy, ask them to leave a review on Google. Do it right then, while they’re still smiling. Don’t offer discounts or freebies in exchange—Google frowns on that. Just ask. A steady stream of fresh, positive reviews tells Google that people trust you. That trust helps you show up higher in search results.
3. Make sure your website works on a phone More than half of the people searching for a business in Memphis are doing it on their phone. If your site takes five seconds to load or the text is too small to read, they’ll bounce. Google notices that and drops your ranking. Use a simple, mobile-friendly theme. Test it on your own phone.
4. Use local keywords naturally Think about what your customers actually type into Google. If you’re a Memphis roofer, don’t just say “roofing services.” Say “roof repair in Memphis” or “East Memphis roof replacement.” Put those phrases in your website copy, your page titles, and your descriptions. Keep it natural, not stuffed.
What about backlinks? Backlinks are just links from other websites to yours. Think of them as a vote of confidence. When a reputable site—like a local news outlet or a business directory—links to your page, Google sees that as a sign your business is worth showing to people. The more quality links you have, the higher you can rank.
That’s where BacklinkUSA.com comes in. We help businesses in Memphis get featured on high-authority websites, which builds those votes of confidence and pushes you up in Google results. If you want to be found by more local customers, it’s worth a look.