How to Get Your Business Found Online in Franklin, Tennessee
Franklin, Tennessee is one of the fastest-growing towns in the South. With a population that has jumped past 80,000 and a historic downtown that draws thousands of visitors every weekend, there’s no shortage of customers for local businesses. From the restaurants along Main Street to the service companies serving new subdivisions in Westhaven and Berry Farms, the opportunity is real.
But here’s the problem most small business owners in Franklin face: you can have the best bakery, plumbing company, or yoga studio in town, and still not show up when someone searches Google for exactly what you offer. Why? Because most small business owners are busy running their business, not managing their online presence. And Google doesn’t rank businesses based on how good they are at their craft. It ranks them based on signals—signals most owners don’t know exist.
Here are four practical things you can do to fix that.
1. Set up and optimize your Google Business Profile
This is the single most important thing you can do. Go to Google and search for your business name. If a box with your address, phone number, and hours doesn’t pop up on the right side of the screen, you don’t have a profile. Claim it, fill out every section, add photos of your storefront and work, and choose the right categories (like “Plumber” or “Coffee Shop” instead of something vague). Every week, post a short update or offer. Google notices when you’re active.
2. Ask for reviews—and respond to them
Reviews are one of the strongest signals Google uses to decide who shows up at the top. If a customer has a good experience, ask them to leave a review on Google. Don’t be shy about it. And when someone leaves a review—good or bad—write a short reply. Thank them for the kind words, or apologize and offer to make things right. This shows Google you’re engaged.
3. Make sure your website works on a phone
More than half of all local searches happen on a phone. If your website takes more than a few seconds to load, or if the text is too small to read without pinching the screen, people will leave. Google tracks this. If visitors leave quickly, your ranking drops. Test your site on your own phone. If it’s clunky, fix it.
4. Use local keywords naturally
When you write about your business on your website, mention Franklin. Not in a forced way, but naturally. “We’ve been serving Franklin families since 2015” is better than “We offer services.” Think about what a customer would type into Google: “best pizza in Franklin” or “Franklin electrician.” Use those phrases in your page titles and descriptions.
What about backlinks? (Plain English version)
Backlinks are simply links from other websites to yours. Think of them like referrals. If a trusted website—like the Franklin Chamber of Commerce or a local news site—links to your business page, Google sees that as a sign that your business is legit and worth showing to customers. The more quality referrals you have, the better your chances of ranking higher.
That’s where BacklinkUSA.com comes in. We help Franklin businesses get mentioned in articles on high-authority websites. Those mentions act as strong referrals for Google, helping your business get found by more local customers. If you want to show up when people search, it’s worth looking into.