How to Get Your Business Found Online in Aberdeen, South Dakota
If you run a business in Aberdeen, you already know this town punches above its weight. With a population around 28,000 and a strong mix of manufacturing, healthcare, education (Northern State University), and agriculture, there’s a real local economy here. People support local shops, restaurants, and service providers. But there’s a problem: when someone in Aberdeen searches for “plumber near me” or “best coffee shop Aberdeen SD,” your business might not show up. And that means you’re losing customers to competitors who are doing a few simple things right.
Why Most Aberdeen Businesses Struggle on Google
The main reason is simple: most small business owners don’t have time to think about Google. You’re busy running your business—ordering supplies, managing staff, balancing books. Meanwhile, Google’s algorithm is constantly updating. If you haven’t told Google exactly what you do, where you are, and that you’re trustworthy, it won’t show you to people searching. It’s not personal. It’s just that Google wants to send searchers to businesses that look reliable and relevant. If your online presence is thin, you’ll get buried.
4 Practical Steps You Can Take Today
1. Claim and fill out your Google Business Profile. This is free and it’s the single most important thing you can do. Go to google.com/business, claim your listing, and make sure every field is complete: your address, phone number, hours, website, and a short description that includes the words “Aberdeen, SD.” Add photos of your storefront, your team, and your products. Google rewards completeness.
2. Ask for reviews—and respond to them. When a customer is happy, ask them to leave a review on Google. Even 5–10 reviews can help you stand out. And when you get a review (good or bad), reply to it politely. This shows Google you’re active and care about customers.
3. Make sure your website works on a phone. Over half of local searches happen on a phone. If your site takes too long to load, has tiny text, or buttons that are hard to tap, people will leave. That tells Google your site isn’t useful, so it won’t rank you. Use a tool like Google’s Mobile-Friendly Test to check.
4. Use local keywords in your website text. If you’re a landscaper, don’t just say “we offer lawn care.” Say “we offer lawn care for homes and businesses in Aberdeen, South Dakota.” Mention nearby landmarks, neighborhoods, or even “serving Brown County.” This helps Google connect you to local searches.
What Are Backlinks, and Why Do They Matter?
Backlinks are simply links from other websites to yours. Think of them like word-of-mouth referrals online. If a reputable site—like a local news outlet, a Chamber of Commerce page, or a university blog—links to your business, Google sees that as a vote of confidence. It says, “This business is worth knowing about.” The more quality backlinks you have, the higher you can rank. But you can’t just buy any link. Google ignores spammy links from random sites. You need links from real, trusted sources.
How BacklinkUSA.com Helps
At BacklinkUSA.com, we help local businesses like yours get featured in articles on high-authority websites. These articles include a link back to your site, which tells Google you’re a trusted local business. It’s one of the smartest ways to improve your rankings without needing a degree in SEO. If you’d like to learn more, check out our services.