How to Get Your Business Found Online in Hershey, Pennsylvania
If you run a business in Hershey, you already know the town runs on more than just chocolate. With a population just under 15,000 and millions of tourists flowing through each year for the park, the spa, and the outlets, there’s real opportunity. But that also means competition. Whether you own a restaurant on Chocolate Avenue, a boutique near the Giant Center, or a plumbing company serving the surrounding neighborhoods, the biggest challenge is the same: getting people to find you when they search Google.
Most small businesses in Hershey struggle to show up on Google for a simple reason—they haven’t told Google they exist. You might have a website, maybe even a Facebook page. But Google doesn’t automatically know you’re the best pizza place in town or the most reliable electrician near the Hershey Medical Center. It needs clear signals. Without them, you get buried under bigger brands and chain stores.
The good news? You can fix this yourself with a few straightforward steps.
1. Claim and fill out your Google Business Profile
This is the single most important thing you can do. Go to Google and search “Google Business Profile.” Claim your business. Then fill out every field—your address, phone number, hours, services, and photos. If you’re a restaurant, add your menu. If you’re a contractor, list your service area. The more complete your profile, the more Google trusts you’re a real, active business.
2. Ask for reviews—and respond to them
Reviews are like word-of-mouth for Google. The more positive reviews you have, the higher you’ll show up. Ask every happy customer to leave a review. And when they do, reply. A simple “Thanks, Sarah! Glad we could help” tells Google you’re engaged.
3. Make sure your website works on a phone
Most people in Hershey search on their phones—while waiting in line at the park or sitting in traffic on Route 422. If your site takes too long to load or looks weird on a small screen, people leave. Google notices that and drops your ranking. Test your site on your own phone. If it’s hard to read or click, fix it.
4. Use local keywords naturally
Think about what your customers actually type. Not “premium dining experiences,” but “best cheesesteak in Hershey” or “emergency plumber near me.” Use those exact phrases in your website text, your Google profile, and your social media posts. Keep it simple.
Now, about backlinks
You’ve probably heard the term “backlinks” and tuned out. Here’s what it really means: a backlink is when another website mentions your business and links to your site. Think of it like a referral. If a local Hershey blog or news site links to you, Google sees that as a sign you’re trustworthy. The more quality referrals you get, the higher you rank.
That’s where BacklinkUSA.com comes in. We publish articles about businesses like yours on high-authority websites—real sites that Google trusts. These articles link back to your site, helping you show up higher in search results. It’s a simple way to get the kind of referrals that actually move the needle.