How to Get Your Business Found Online in Delaware, Ohio
If you run a business in Delaware, Ohio, you already know this town has a lot going for it. With a population pushing 42,000, a growing downtown, and major employers like Ohio Wesleyan University and the Delaware County government, there’s steady demand for everything from pizza places to plumbers. But here’s the problem: when someone in Delaware pulls out their phone and searches for your service, your business often doesn’t show up. And that means you’re losing money to competitors you might not even know about.
Why most small businesses in Delaware struggle on Google
The short answer is that Google is lazy. It shows people the results it thinks are most trustworthy and relevant. If your website is old, your online information is messy, or you haven’t done much to prove you’re a real, active business, Google will pick someone else. Most small business owners are too busy running their shop to mess with this stuff, so they fall behind.
Three things you can do yourself to fix it
1. Set up your Google Business Profile – This is the free listing that shows up when people search for your business on Google Maps or in the local search results. Go to google.com/business and claim your profile. Fill in your address, phone number, hours, and category. Add photos of your storefront, your team, and your work. Every detail helps.
2. Ask for reviews – and reply to them – Google watches how customers interact with your business online. More reviews (good ones) tell Google you’re legit. Ask every happy customer to leave a review. And when they do, reply. Even a simple “Thanks, Jim!” helps. It shows you’re active.
3. Make your website mobile-friendly – Over half of local searches happen on phones. If your site takes more than three seconds to load or looks squished on a small screen, people bounce. That tells Google your site isn’t useful, and your ranking drops. You can test your site for free at search.google.com/test/mobile-friendly.
What about local keywords?
When writing content for your website, use the names of neighborhoods and landmarks in Delaware. Instead of “we sell coffee,” write “coffee shop near Ohio Wesleyan University” or “best espresso in downtown Delaware.” This helps Google connect your business to local searches.
And what about backlinks?
Backlinks are simply links from other websites to yours. Think of them like word-of-mouth recommendations for the internet. If a local news site, a chamber of commerce, or a community blog links to your site, Google sees that as a vote of confidence. The more quality votes you get, the higher you rank.
That’s where BacklinkUSA.com comes in. We publish articles about businesses like yours on high-authority websites. It’s a simple way to earn those votes and help your business show up when it matters most.