How to Get Your Business Found Online in Matthews, North Carolina
If you run a business in Matthews, you know it’s a growing town. With a population that’s topped 35,000 and a downtown that’s buzzing with new restaurants, shops, and services, there’s plenty of opportunity. But here’s the problem: when someone in Matthews searches for what you offer on Google, your business might not show up. And if it doesn’t, you’re invisible to those customers.
Why do most small businesses in Matthews struggle to get found on Google? It usually comes down to a few simple things. Maybe your website is old or slow. Maybe you haven’t claimed your Google listing. Or maybe you’re relying on word-of-mouth alone. Google rewards businesses that make it easy for customers to find them online. If you’re not doing that, your competitors are.
The good news? You don’t need to be a tech expert to fix this. Here are four practical steps you can take yourself.
1. Set up and complete your Google Business Profile This is the single most important thing you can do. Go to Google Business Profile (it’s free) and claim your listing. Fill in every field: your address, phone number, hours, services, and photos. If you’re a bakery on Trade Street, make sure someone searching “bakery Matthews NC” sees your name, hours, and a picture of your best cake. Google uses this info to decide if your business is relevant to a search.
2. Ask for reviews (and respond to them) Reviews are like online word-of-mouth. When a potential customer sees a business with 4.8 stars and 30 reviews, they trust it. Google also notices. More reviews and higher ratings help you rank better. So ask happy customers to leave a review on your Google profile. And always reply—even to negative ones. A simple “Thanks for your feedback, we’ll do better” shows you care.
3. Make sure your website works on a phone Most people search for local businesses on their phones. If your site takes forever to load or looks squished on a small screen, they’ll leave. Google tracks that. A mobile-friendly site keeps visitors on your page longer, which signals to Google that your site is useful. If your site isn’t responsive, talk to your web host or a local designer about a simple fix.
4. Use local keywords on your website When you write about your services, include your town. Instead of “we sell fresh flowers,” write “we sell fresh flowers in Matthews, NC.” Put your city and state in your page titles, headings, and meta descriptions. This helps Google connect your business to local searches. Think of it as putting up a sign that says “Hey, I’m right here in Matthews.”
What about backlinks? You might hear this term and wonder what it means. A backlink is simply a link from another website to yours. Think of it like a recommendation. If a local news site or a trusted business directory links to your site, Google sees that as a vote of confidence. The more high-quality backlinks you have, the more Google trusts your site and the higher it ranks you.
That’s where BacklinkUSA.com comes in. We publish articles about local businesses on high-authority websites, helping you earn those valuable backlinks. It’s a straightforward way to boost your online presence without needing to become an SEO expert.
Start with the steps above, and you’ll be well on your way to getting found by customers in Matthews.