How to Get Your Business Found Online in Jericho, New York
If you run a business in Jericho, you already know it’s a great place to be. With a population of around 14,000 and a strong mix of retail, professional services, and healthcare, Jericho has a healthy local economy. The area is home to several corporate headquarters and a busy commercial corridor along Jericho Turnpike. But here’s the problem: even with plenty of potential customers nearby, many small businesses in Jericho struggle to get found on Google.
Why? Because most business owners assume that if they build a website, customers will magically find it. That’s not how it works. Google shows results based on what it thinks is most relevant and trustworthy. If your business doesn’t send the right signals, you’ll end up buried on page two or three—where almost nobody looks.
Here’s the good news: you don’t need to be a tech expert to fix this. Here are four practical steps you can take yourself.
1. Claim and Polish Your Google Business Profile This is the single most important thing you can do. Go to Google Business Profile (formerly Google My Business) and claim your listing. Make sure your name, address, phone number, and hours are correct. Add photos of your storefront, products, or team. Google uses this info to decide if your business is a good match when someone searches “plumber near me” or “pizza in Jericho.”
2. Ask for Reviews (and Respond to Them) Reviews are like word-of-mouth for the internet. The more positive reviews you have, the more Google trusts you. Ask happy customers to leave a review on your Google profile. When you get one—good or bad—respond politely. It shows you pay attention.
3. Make Sure Your Website Works on Phones More than half of local searches happen on a phone. If your site is hard to read or navigate on a small screen, people leave quickly. Google notices this and ranks you lower. Most website builders (like Squarespace or Wix) will tell you if your site is mobile-friendly. If not, ask your web person to fix it.
4. Use Local Keywords on Your Website Think about what your customers actually type into Google. “Dry cleaner near Jericho” or “best dentist in Nassau County.” Use those exact phrases on your website—in headings, in your “About” page, and in blog posts. This helps Google connect you to the right searches.
What About Backlinks? You might have heard the term “backlinks” and tuned out. Here’s what it means in plain English: a backlink is when another website links to yours. Think of it like a recommendation. If a local news site or a business directory links to you, Google sees that as a vote of confidence. The more quality recommendations you get, the higher you rank.
That’s where BacklinkUSA.com comes in. We publish articles about businesses like yours on high-authority websites. Those articles include a link back to your site, which tells Google you’re a trusted local resource. It’s a simple, effective way to get found by more customers in Jericho.