How to Get Your Business Found Online in Asbury Park, New Jersey
If you run a business in Asbury Park, you know the town has changed. The boardwalk is busy again. New restaurants, shops, and service businesses open every year. The city’s economy runs on tourism, local services, and a growing population of people who work remotely. But here’s the problem: even if your shop is right on Cookman Avenue or near the Convention Hall, it doesn’t mean people can find you online.
Most small businesses in Asbury Park struggle to show up on Google for one simple reason: they haven’t done the basic work to tell Google they exist. Google doesn’t guess. It looks for signals — like a complete business profile, recent reviews, and a website that works on a phone. If those signals are missing, your business stays hidden.
Here are four practical things you can do yourself to fix that.
1. Set up and complete your Google Business Profile
This is free and it’s the most important step. Go to Google Business Profile (formerly Google My Business) and claim your listing. Fill in every field: your address, phone number, hours, website, and category. Add photos of your storefront, your menu or products, and your team. Google uses this information to decide when to show your business in local search results. If your profile is incomplete, you won’t show up.
2. Ask for reviews — and respond to them
Reviews are one of the strongest signals for local rankings. After a customer buys from you, send a short text or email asking if they’d leave a review on Google. Don’t offer a discount in exchange — that’s against the rules. Just ask. Then reply to every review, good or bad. A simple “Thank you” or “We’re sorry about your experience — please reach out to us” shows Google you’re active.
3. Make sure your website works on a phone
Most people search for businesses on their phones. If your site takes more than three seconds to load, or if the text is too small to read, visitors will leave. Google notices that. Use a tool like Google’s Mobile-Friendly Test to check your site. If it fails, ask your web developer to fix it, or switch to a modern template that works on all devices.
4. Use local keywords on your website
When you write about your business, include the name of your town and neighborhood. Instead of “we sell surfboards,” write “we sell surfboards in Asbury Park.” Instead of “best coffee shop,” write “best coffee shop near the Asbury Park boardwalk.” This helps Google connect your site to local searches.
What are backlinks and why do they matter?
Backlinks are links from other websites to yours. Think of them like word-of-mouth recommendations. When a trusted website — like a local news site or a business directory — links to you, Google sees that as a vote of confidence. The more quality backlinks you have, the higher your site can rank. But not all links are equal. A link from a well-known site is worth much more than a link from a random blog.
At BacklinkUSA.com, we help local businesses like yours get those quality backlinks. We publish articles about your business on high-authority websites, which helps Google see you as a trusted local resource. That can move you up in search results without you having to learn all the technical stuff.
Getting found online in Asbury Park doesn’t have to be complicated. Start with these steps, and you’ll be ahead of most of your competition.