How to Get Your Business Found Online in Biloxi, Mississippi
If you run a business in Biloxi, you already know what makes this town special. The Gulf Coast draws tourists to the casinos, the seafood restaurants, and the beaches. Locals depend on shops, plumbers, roofers, and dentists year-round. But here’s the thing: when someone in Biloxi pulls out their phone to search for “best po’boys near me” or “emergency plumber Biloxi,” most small businesses never show up. They get buried on page two or three of Google. And that’s a problem, because nearly everyone clicks on one of the first few results.
Why does this happen? Most small business owners in Biloxi are busy running their operations. They don’t have time to learn how Google works. They might have a website from 2015 or a Facebook page that hasn’t been updated in months. Meanwhile, bigger competitors or chains are doing the simple things that help Google notice them. The good news? You don’t need to be a tech expert to fix this. Here are four things you can do yourself.
1. Set up and optimize your Google Business Profile. This is the free listing that shows up on Google Maps and in local search results. Go to Google Business Profile (formerly Google My Business), claim your business, and fill out every field. Your address, phone number, hours, and category. Add photos of your storefront, your team, and your food or products. Update your hours for holidays. This tells Google you’re real and active.
2. Ask for reviews — and respond to them. When a customer has a good experience, ask them to leave a review on your Google profile. Even five or ten honest reviews can put you ahead of competitors who have none. Reply to every review, whether it’s a thank you or a polite apology for a problem. Google pays attention to businesses that engage with customers.
3. Make sure your website works on a phone. Most people in Biloxi search on their phones. If your site takes forever to load or the text is too small to read, they’ll leave. Use a tool like Google’s Mobile-Friendly Test to check. If your site fails, talk to your web host or a local developer about a simple, clean design.
4. Use local keywords on your website. When you write about your business, mention where you are. Instead of “we sell fresh shrimp,” say “we sell fresh Gulf shrimp in Biloxi.” Include phrases like “Biloxi seafood market” or “roof repair in Harrison County” in your page titles and headings. This helps Google connect you to local searches.
One more thing: backlinks. A backlink is simply a link from another website to yours. Think of it like a referral. If a well-known site like the Biloxi Sun Herald or a local tourism page links to your business, Google sees that as a sign you’re trustworthy. The more quality backlinks you have, the higher you can rank. But getting them is hard on your own. That’s where BacklinkUSA.com comes in. We publish articles about local businesses on high-authority websites, which helps Google notice you and send more customers your way. If you’d like to learn more, visit BacklinkUSA.com.