How to Get Your Business Found Online in Shoreview, Minnesota
If you run a business in Shoreview, you know the area well. With about 28,000 residents, a strong mix of manufacturing, healthcare, and retail, and a location right off Highway 96, this is a place where local businesses can thrive. But there’s a problem: more and more people find what they need by searching on Google. And if your business doesn’t show up when someone types “plumber near me” or “best coffee in Shoreview,” you’re losing customers without knowing it.
Why do most small businesses in Shoreview struggle to show up on Google? The short answer is that Google ranks websites based on trust, relevance, and activity. Many local business owners have a website that’s outdated, slow, or missing basic information. Others have no online presence at all. Google doesn’t know you exist if you don’t give it a reason to trust you.
The good news? You don’t need to be a tech expert to fix this. Here are four practical steps you can take yourself.
1. Set up and optimize your Google Business Profile
This is the single most important thing you can do. Go to Google and search for “Google Business Profile.” Sign in with your business email and fill out every field: your address, phone number, hours, website, and a short description of what you do. Add photos of your storefront, products, or team. This is free, and it’s how Google knows you’re a real business.
2. Ask for reviews and respond to them
After you set up your profile, ask happy customers to leave a review. A handful of good reviews tells Google that people trust you. It also helps you stand out in search results. When you get a review—good or bad—reply to it. A simple “Thanks for stopping by!” or “We’re sorry about that, please reach out so we can make it right” shows Google you’re active.
3. Make sure your website works on a phone
More than half of local searches happen on a phone. If your site is hard to read or takes forever to load on a mobile device, people leave—and Google notices. Use a tool like Google’s “Mobile-Friendly Test” to check. If your site fails, talk to a web developer or use a simple website builder that offers mobile-friendly templates.
4. Use local keywords in your content
When you write about your services, include the place you serve. Instead of “We offer lawn care,” write “We offer lawn care in Shoreview and nearby Arden Hills.” Use phrases like “Shoreview dentist” or “roof repair in Shoreview” in your page titles, headings, and descriptions. This helps Google connect your business to the right searches.
What are backlinks, and why do they matter?
Think of backlinks like recommendations. When another reputable website links to your site, Google sees it as a vote of confidence. The more quality recommendations you have, the higher your site can rank. For example, if a local Shoreview news site or a trusted business directory links to your website, that’s a strong signal to Google that you’re worth showing to searchers.
That’s where BacklinkUSA.com comes in. We help local businesses like yours get mentioned in articles on high-authority websites, which builds those valuable backlinks and improves your Google rankings. If you want to be found by more customers in Shoreview, it’s a smart next step.