How to Get Your Business Found Online in Fridley, Minnesota
Fridley is a busy hub in Anoka County, home to around 27,000 people and a mix of manufacturing, healthcare, and retail businesses. From the Fridley Marketplace to the industrial parks along Highway 65, local shops and service providers work hard to serve their community. But there’s a problem: when someone in Fridley searches for “plumber near me” or “best pizza in Fridley,” many small businesses simply don’t show up.
Why? Most small business owners in Fridley are experts at their trade—not at Google. They build a website, maybe post a few times on Facebook, and hope for the best. But Google ranks pages based on signals it can trust. If your business isn’t sending those signals, you’ll be buried on page two or three. And let’s be honest: nobody clicks past page one.
The good news is you don’t need a marketing degree to fix this. Here are four practical things you can do yourself.
1. Claim and fill out your Google Business Profile This is free and it’s the single most important thing you can do. Go to Google Business Profile, claim your listing, and add your exact address, phone number, hours, and a few photos. If you’re a bakery in Fridley, upload pictures of your pastries. If you’re a mechanic, show your shop. Google uses this info to match you with local searches.
2. Ask for reviews—and reply to them Reviews are like word-of-mouth, but online. When a customer has a good experience, ask them to leave a review on Google. Aim for five to ten new reviews each month. Then, take two minutes to reply to every review—even the bad ones. This tells Google you’re active and trustworthy.
3. Make sure your website works on a phone More than half of local searches happen on phones. If your site takes more than three seconds to load or the text is too small to read, people will leave. Google notices this and ranks you lower. You can test your site for free using Google’s Mobile-Friendly Test tool.
4. Use local words on your website Instead of writing “we offer plumbing services,” write “we offer plumbing services in Fridley and nearby areas like Spring Lake Park and Columbia Heights.” Mention specific streets, landmarks, or neighborhoods. This helps Google connect your business to the right location.
What about backlinks? You might hear the term “backlinks” and think it’s technical. It’s not. A backlink is simply when another website links to yours. Think of it like a recommendation. If a reputable site—like a local news outlet or a business directory—links to your bakery’s page, Google sees that as a vote of confidence. More good links often mean higher rankings.
That’s where BacklinkUSA.com comes in. We publish articles about businesses like yours on high-authority websites. These articles include a link back to your site, which helps you show up higher on Google. If you’d like to learn more, visit BacklinkUSA.com.