How to Get Your Business Found Online in Faribault, Minnesota
Faribault sits about 50 miles south of the Twin Cities, home to around 24,000 people. Its economy runs on manufacturing, agriculture, and a growing number of small shops and service businesses. Whether you run a hardware store downtown, a landscaping company near the Straight River, or a restaurant off Highway 60, you’ve got one thing in common with every other local business: you need people to find you online.
But here’s the problem. Most small businesses in Faribault don’t show up on Google when locals search for what they offer. Why? Because Google doesn’t automatically know you exist. It ranks businesses based on signals—things like your website, your reviews, and how other sites talk about you. If you haven’t set those signals up, you’re invisible. Let’s fix that with four things you can do yourself.
1. Claim and fill out your Google Business Profile
This is free and it’s the single most important thing you can do. Go to Google Business Profile, claim your business, and fill out every field: address, phone number, hours, services, and photos. If you’re a bakery, upload pictures of your pastries. If you’re a plumber, show your van. Google uses this profile to decide whether to show you when someone searches “plumber Faribault” or “bakery near me.”
2. Ask for reviews—and respond to them
Reviews are like votes of trust. The more positive reviews you have, the more Google trusts you. After you help a customer, ask them to leave a review. Send a simple text or email with a direct link. And always respond—thank people for good reviews, and politely address any complaints. It shows you care.
3. Make your website work on a phone
More than half of local searches happen on phones. If your site loads slowly or looks squished on a small screen, people leave. And Google notices. Use a tool like Google’s Mobile-Friendly Test to check. If it fails, ask your web host to switch to a responsive design.
4. Use local keywords on your site
When you write about your services, include the town name. Instead of “we repair roofs,” write “we repair roofs in Faribault and the surrounding area.” Put it in your page titles, headers, and blog posts. It helps Google connect you to local searches.
What about backlinks?
You might hear the term “backlinks” and think it sounds technical. It’s not. A backlink is simply when another website links to yours. Think of it like a referral. If the Faribault Chamber of Commerce links to your business page, Google sees that as a vote of confidence. The more quality referrals you get from trusted sites, the higher you can rank.
That’s where BacklinkUSA.com comes in. We publish articles about local businesses on high-authority websites to help them earn those valuable backlinks. It’s a simple way to boost your Google rankings without needing a degree in SEO.