How to Get Your Business Found Online in Delano, Minnesota
Delano is a town with a strong sense of community. With around 6,000 residents and a Main Street that still feels like Main Street, local businesses here thrive on word-of-mouth and neighborly trust. But here’s the problem: that same town pride doesn’t automatically help people find you on Google. If someone searches for “best pizza in Delano” or “plumber near me,” your business might be invisible—even if you’ve been on Mill Avenue for 20 years.
Most small businesses in Delano struggle to show up on Google for one simple reason: they haven’t told Google they exist. You might have a website, but if Google doesn’t know what you do, where you are, or whether you’re open, you won’t show up. It’s not about being a bad business. It’s about not speaking Google’s language.
Here are four things you can do yourself to fix that.
1. Set up your Google Business Profile This is your free listing on Google Maps and search results. Go to google.com/business and claim your profile. Fill in your address, phone number, hours, and services. Add photos of your storefront, your team, and your work. This tells Google you’re a real, local business. Without this profile, you’re basically invisible.
2. Ask for reviews—and respond to them Reviews are one of the biggest signals Google uses to decide who to show. After a job well done, ask customers to leave a review on your Google profile. Don’t be shy. And when you get them, reply—even if it’s just a quick “Thanks, Jim!” This shows Google you’re active and engaged.
3. Make sure your website works on a phone Most people in Delano search for businesses on their phones. If your site takes too long to load or looks tiny on a mobile screen, people will leave. That tells Google your site isn’t useful. You don’t need to rebuild it—just check it on your own phone and see if it’s easy to read and click.
4. Use local words on your site If you’re a landscaper in Delano, say “landscaping in Delano, Minnesota” on your site. Don’t just say “lawn care.” Use the names of nearby streets, neighborhoods, and landmarks. Google picks up on these local words and connects you to people searching nearby.
What about backlinks? You might hear the term “backlinks” and think it’s technical. It’s not. A backlink is simply when another website mentions your business and links to your site. Think of it like a recommendation. If the Delano Chamber of Commerce links to your website, Google sees that as a vote of trust. The more quality recommendations you get from real, local websites, the more Google trusts you—and the higher you rank.
That’s where BacklinkUSA.com comes in. We publish articles about businesses like yours on high-authority websites, creating those trusted recommendations that help you rank higher. It’s a simple way to get Google to notice you’re a real, active part of the Delano community.