How to Get Your Business Found Online in Chatham, Massachusetts
If you run a business in Chatham—whether it’s a seafood shack on Main Street, a bed-and-breakfast near the lighthouse, or a real estate agency helping summer buyers—you know how important it is to be seen. Chatham’s economy depends on tourism, local services, and year-round residents. But here’s the problem: when someone searches “best lobster roll in Chatham” or “plumber near me” on Google, your business might not show up.
Why? Because most small businesses in Chatham don’t know how to help Google find them. You might have a great shop, a loyal customer base, and a solid reputation. But if Google can’t connect the dots between what you offer and what people are searching for, you’re invisible online.
Here are four practical steps you can take yourself—no tech degree required.
1. Set up your Google Business Profile (for free) This is the single most important thing you can do. Go to google.com/business and claim your listing. Fill in your address, phone number, hours, and a short description of what you do. Add photos of your storefront, your menu, or your work. When someone searches for your type of business in Chatham, this profile is what shows up in the map pack at the top of Google.
2. Ask for reviews—and respond to them Google pays attention to reviews. A business with 20 recent, positive reviews will almost always rank higher than one with none. After a sale or a service, ask your customers to leave a quick review. And when they do, reply. A simple “Thanks, Sarah! Glad you loved the clam chowder” tells Google you’re active and trustworthy.
3. Make sure your website works on a phone Most people search for local businesses on their phones. If your site takes forever to load or looks jumbled on a small screen, people leave—and Google notices. Use a simple tool like Google’s Mobile-Friendly Test to check. If it fails, ask your web host or a local tech friend to help you switch to a mobile-friendly theme.
4. Use local keywords on your site Think about what your customers actually type into Google. Instead of saying “we offer plumbing services,” say “emergency plumber in Chatham, MA.” Instead of “great seafood,” say “fresh lobster rolls in Chatham.” Sprinkle these phrases naturally into your website text, your blog posts, and your Google Business description.
What about backlinks? You might hear the word “backlinks” and think it’s complicated. It’s not. A backlink is simply when another website links to yours. Think of it like a referral. If a local Chatham news site or a trusted blog links to your business page, Google sees that as a vote of confidence. The more quality links you have, the higher you’ll rank.
That’s where BacklinkUSA.com comes in. We publish articles about businesses like yours on high-authority websites. Those articles include a link back to your site, which helps Google trust you more. It’s a simple way to get the kind of online visibility that’s hard to earn on your own.