How to Get Your Business Found Online in Salina, Kansas
Salina is a town that works. With a population of around 46,000, it sits at the crossroads of I-70 and I-135, making it a regional hub for agriculture, manufacturing, and logistics. From family-run hardware stores on Santa Fe Avenue to the many trucking and distribution companies that keep the local economy moving, Salina businesses have built their reputation on reliability and hard work. But there’s a problem: when a potential customer searches for “plumber in Salina” or “best pizza near me,” many of these same businesses don’t show up on Google.
Why? It’s not because they aren’t good at what they do. It’s because Google doesn’t know they exist. Most small business owners in Salina are busy running their shops, not tweaking their websites. They assume that if they have a Facebook page and a listing on Google Maps, that’s enough. It’s not. Google looks for specific signals to decide who to show first, and most local businesses aren’t sending those signals.
Here are a few things you can do yourself to fix that.
1. Claim and fill out your Google Business Profile. This is the free listing that shows up when someone searches for your type of business. Make sure your address, phone number, and hours are correct. Add photos of your storefront, your team, and your work. Choose the right categories—don’t just pick “General Contractor” if you specialize in kitchen remodels. Every detail helps Google match you to the right search.
2. Ask for reviews—and respond to them. When a customer has a good experience, ask them to leave a review on Google. A steady stream of fresh, positive reviews tells Google that people like you. And when you take two seconds to reply to each review—even just saying “Thanks, Bob!”—it shows you’re active and engaged.
3. Make your website work on a phone. More than half of local searches happen on a phone. If your site is hard to read or slow to load on a mobile device, people will leave, and Google will notice. You don’t need a fancy redesign. Just make sure your text is readable without pinching, your buttons are easy to tap, and your phone number is clickable.
4. Use local keywords naturally. Instead of saying “We offer HVAC services,” say “We offer HVAC services in Salina and the surrounding area.” Mention nearby streets, landmarks, or neighborhoods. This helps Google connect you to local searches.
Now, about backlinks. A backlink is simply a link from another website to yours. Think of it like a referral. If a reputable website—like the Salina Journal or a local chamber of commerce—links to your site, Google sees that as a vote of confidence. The more quality “votes” you have, the higher you’ll rank. But getting those links takes time and connections.
That’s where BacklinkUSA.com comes in. We publish articles about local businesses on high-authority websites, helping you earn those valuable backlinks so your business shows up higher on Google. It’s a straightforward way to get the kind of online attention your Salina business deserves.