How to Get Your Business Found Online in Lansing, Kansas
Lansing, Kansas, is a town of about 12,000 people, sitting right on the Missouri River. It’s home to the Lansing Correctional Facility, a strong manufacturing base, and a growing number of small shops and restaurants along Main Street and 4-H Road. For a business owner here—whether you run a hardware store, a diner, or a plumbing service—getting customers through the door often starts with getting found on Google. But many local businesses struggle with that, and it’s usually not because they’re bad at what they do.
Why Lansing Businesses Get Lost Online
The main reason is simple: Google doesn’t know you exist. If you’re a small business without a website, or with a site that’s old and clunky, Google has a hard time figuring out what you offer and where you’re located. Add to that the fact that bigger companies—like national chains or businesses in Kansas City—often have more online presence, and your local shop gets buried. You don’t need to be a tech expert to fix this. Here are four things you can do yourself.
1. Set Up Your Google Business Profile
This is the single most important step. Go to Google Business Profile (it’s free) and claim your business. Fill out every field: your address, phone number, hours, and a few photos of your storefront or work. When someone in Lansing searches “plumber near me” or “pizza in Lansing,” this profile is what pops up. If you don’t have one, you’re invisible.
2. Ask for Reviews (and Respond to Them)
Reviews matter a lot. After a job well done or a sale, just ask: “Would you mind leaving us a quick Google review?” Even five or ten good reviews can push you above competitors. And when someone leaves a review—good or bad—reply to it. A simple “Thanks, glad we could help” shows Google you’re active and trustworthy.
3. Make Sure Your Website Works on a Phone
More than half of local searches happen on a phone. If your website is hard to read or slow to load on a mobile device, people leave fast. You don’t need a fancy redesign—just check that text is readable, buttons are easy to tap, and your phone number is clickable. Free tools like Google’s Mobile-Friendly Test can tell you if you pass.
4. Use Local Words on Your Site
When you write about your business, use phrases your neighbors would search for. Instead of “we offer HVAC services,” try “furnace repair in Lansing, Kansas.” Mention nearby landmarks like the river or the high school. This helps Google connect you to local searches.
What Are Backlinks (and Why Do They Matter)?
Backlinks are simply links from other websites to yours. Think of them like word-of-mouth recommendations. If a trusted site—like the Lansing Chamber of Commerce or a local news site—links to your business, Google sees that as a sign you’re legit. The more quality links you get, the higher you tend to rank. This is where it gets tricky for small business owners, because getting those links takes time and connections.
That’s where a service like BacklinkUSA.com can help. We publish articles about businesses on high-authority websites, creating those valuable backlinks that help you show up higher on Google. If you’re ready to be found by more Lansing customers, it’s worth a look.