How to Get Your Business Found Online in Speedway, Indiana
If you run a business in Speedway, Indiana, you already know the town is famous for one thing: the Indianapolis Motor Speedway. Every May, the population swells from around 12,000 to hundreds of thousands of racing fans. But the rest of the year, Speedway is a tight-knit community of local shops, restaurants, auto repair garages, and service providers. The challenge? Most of those businesses are invisible on Google.
Why Speedway businesses struggle to show up
Here’s the plain truth: Google doesn’t know your business exists unless you tell it. Many small business owners in Speedway assume that because they have a website or a Facebook page, customers will find them. But Google uses a different system. It looks for signals—like consistent name, address, and phone number across the web, reviews, and backlinks—to decide who to show. Most local businesses skip these steps, so they get buried under big chains or companies that pay for ads.
Four things you can do today to get found
1. Set up your Google Business Profile This is the single most important step. Go to google.com/business and claim your listing. Fill in every field: your address, phone number, hours, services, and photos. Without this, you basically don’t exist on Google Maps or in local search results.
2. Ask for reviews (and respond to them) Reviews are like word-of-mouth for Google. After every sale or service, ask customers to leave a review on your Google profile. Don’t beg—just say, “If you’re happy, it helps us a lot if you leave a quick review.” Then reply to every review, even the bad ones. This tells Google you’re active and trustworthy.
3. Make sure your website works on a phone Most people search for businesses on their phones. If your site takes more than three seconds to load or looks weird on a small screen, people click away. Google notices this and ranks you lower. Test your site on your own phone. If it’s slow or hard to read, fix it.
4. Use local words on your website Instead of writing “we sell pizza,” write “we sell pizza near the Speedway track in Speedway, Indiana.” Use phrases like “Speedway auto repair” or “Indianapolis Motor Speedway area catering.” This helps Google connect your business to the people searching for your services in your town.
What are backlinks (and why should you care)?
A backlink is simply when another website links to yours. Think of it like a referral. If a popular local blog or news site mentions your Speedway diner and links to your website, Google sees that as a vote of confidence. The more quality votes you get, the higher you rank. But not all links are equal—a link from a respected local source is worth more than a random directory.
How BacklinkUSA.com helps
Getting good backlinks is hard work. That’s where BacklinkUSA.com comes in. We publish articles about local businesses like yours on high-authority websites—news sites, community blogs, and industry pages. These articles include a link back to your site, which tells Google you’re a real, trusted business in Speedway. It’s one of the most effective ways to move up in search results without needing a degree in SEO.