How to Get Your Business Found Online in Des Plaines, Illinois
If you run a business in Des Plaines, you already know it’s a busy town. With nearly 60,000 residents, O’Hare International Airport on your doorstep, and a mix of manufacturing, logistics, and retail, there’s no shortage of customers. But here’s the problem: most small businesses in Des Plaines are invisible on Google.
Why? Because they haven’t done the simple, free things that help Google understand who they are and where they are. If you own a pizza place on Miner Street or a plumbing company near the Des Plaines River, your customers are searching for you right now. But if you’re not showing up, they’re calling your competitors.
Here’s how to fix that.
1. Claim and fill out your Google Business Profile
This is the single most important thing you can do. Go to google.com/business and claim your profile. Fill in every field: your address, phone number, hours, and services. Add photos of your storefront, your team, and your work. Google uses this information to decide if your business is a good match for what someone is searching for. If your profile is empty or wrong, Google won’t trust you.
2. Get more reviews (and reply to them)
Reviews are like votes of confidence. Ask every happy customer to leave you a review on Google. When you get one, reply to it—even if it’s just “Thanks, Mike!” This tells Google you’re active and engaged. A business with 20 recent, good reviews will almost always rank above one with none.
3. Make your website work on a phone
Most people in Des Plaines search for businesses on their phones. If your website takes more than three seconds to load or the text is too small to read, they’ll leave. Use a tool like Google’s Mobile-Friendly Test to check. If your site fails, ask your web developer to fix it.
4. Use local keywords on your site
When you write about your business, use phrases that include “Des Plaines.” Instead of “We offer plumbing services,” write “We offer plumbing services in Des Plaines, Illinois.” Put this in your page titles, your headings, and your blog posts. Google picks up on these local signals.
Now, about backlinks
A backlink is simply when another website links to yours. Think of it like a referral. If the Des Plaines Chamber of Commerce website links to your bakery, Google sees that as a sign you’re trusted. The more good-quality backlinks you have, the higher you rank. But most small businesses don’t have the time or connections to get them.
That’s where we come in. At BacklinkUSA.com, we publish articles about businesses like yours on high-authority websites. These articles include a link back to your site, which helps you show up higher on Google. It’s a straightforward way to get found by more customers in Des Plaines. No tricks. Just real results.