How to Get Your Business Found Online in Erie, Colorado
Erie, Colorado, sits right where two fast-growing counties meet. With over 35,000 residents and a mix of new housing developments, local shops, and a strong energy and tech sector, the town is booming. But if you own a business here—whether it’s a coffee shop on Briggs Street or a plumbing company serving the area—you’ve probably noticed something frustrating: your customers can’t always find you on Google.
It’s not you. It’s how most small businesses approach the internet. You might have a website, maybe even a Facebook page. But Google doesn’t just look at your site. It looks for signals that your business is real, local, and worth showing to someone searching “handyman near me” or “best pizza in Erie.”
Here’s the good news: you can fix this yourself with a few simple steps.
1. Set up your Google Business Profile
This is the single most important thing you can do. Go to Google Business Profile (it’s free) and claim your listing. Fill out every field: your address, phone number, hours, and services. Add photos of your storefront, your team, and your work. Google uses this to decide if your business matches what people are searching for. If you skip this step, you’re invisible.
2. Ask for reviews—and respond to them
When someone searches for a business in Erie, Google shows reviews right in the search results. More reviews (and better ones) help you rank higher. Ask happy customers to leave a review. Don’t be shy. And when you get one—good or bad—reply to it. That tells Google you’re an active, trustworthy business.
3. Make sure your website works on a phone
Most people in Erie search on their phones. If your site takes too long to load or looks tiny on a mobile screen, people leave. Google notices that and drops your ranking. Use a tool like Google’s Mobile-Friendly Test to check. If it fails, ask your web developer to fix it.
4. Use local keywords naturally
Think about what your customers type into Google. Instead of “plumber,” try “plumber in Erie, Colorado.” Put that phrase in your website’s headings, your service pages, and your Google Business Profile description. Don’t stuff it in—just write naturally. Google is smart enough to pick it up.
Now, about backlinks
You’ve probably heard the word “backlinks” and ignored it. Here’s what it means: when another website links to your site, Google sees it as a vote of confidence. Think of it like a friend recommending you to a neighbor. The more quality recommendations you get from trusted sites, the more Google trusts you. That helps you show up higher in search results.
That’s where BacklinkUSA.com comes in. We publish articles about local businesses like yours on high-authority websites. These articles include a link back to your site, which tells Google you’re worth noticing. It’s a simple way to get found faster in Erie.
If you’d like to learn more, visit BacklinkUSA.com. We keep it straightforward—no fluff, just results.