How to Get Your Business Found Online in Hermosa Beach, California
If you run a business in Hermosa Beach—whether it’s a surf shop on Pier Avenue, a pizza place near the pier, or a yoga studio serving locals and tourists—you already know the competition is real. This beach town has about 19,000 residents, but on a sunny weekend, the population swells with visitors from all over Los Angeles. That means more eyes on your storefront, but also more businesses fighting for attention. And these days, the first place people look is Google.
The problem? Most small businesses in Hermosa Beach don’t show up on Google when it matters. You might have the best tacos in town, but if someone searches “best tacos near me” and you’re on page three, they’ll never find you. Why does this happen? Usually because business owners don’t realize Google has rules for ranking local results. It’s not magic—it’s a checklist. And you can work through it yourself.
Here are four things you can do today to help your business get found.
1. Set up your Google Business Profile correctly. This is the free listing that shows up when someone searches your business name or category. Fill out every field: address, phone number, hours, website, and photos. Add a short description that says what you do and where you are. If you’re a boutique on Hermosa Avenue, write “Women’s clothing boutique in Hermosa Beach, California.” Google uses this info to match you with local searches.
2. Ask for reviews—and respond to them. Reviews are a big signal to Google that your business is real and trusted. After a good sale or service, ask the customer to leave a review on Google. Don’t offer discounts or freebies in exchange (that’s against the rules). Just ask. And when you get a review, reply to it. Thank them for the kind words. If it’s negative, apologize politely and offer to make it right. This shows Google you’re active and care.
3. Make sure your website works on a phone. Most people search for local businesses on their phones. If your site takes forever to load or the text is tiny, they’ll leave—and Google notices. Use a simple, clean design that looks good on a small screen. Test it yourself by pulling up your site on your phone. If you have to pinch and zoom, it’s time for a change.
4. Use local keywords on your website. When you write about your business, include the name of your town. Instead of “We offer surf lessons,” write “We offer surf lessons in Hermosa Beach.” Use phrases like “Hermosa Beach coffee shop” or “best pizza in Hermosa Beach” in your page titles, headings, and descriptions. This helps Google connect you to people searching for those exact terms.
One more thing: backlinks. You might hear this word and think it’s technical. It’s not. A backlink is simply a link from another website to yours. When a trusted site—like a local news outlet or a business directory—links to you, Google sees it as a vote of confidence. It tells Google your business is worth showing to searchers. The more quality links you have, the better your chances of ranking higher.
That’s where BacklinkUSA.com comes in. We help Hermosa Beach businesses get featured on high-authority websites, so those backlinks work for you. It’s a straightforward way to improve your Google rankings without needing a degree in search engines. If you want more people to find your business when they search, it’s worth a look.