How to Get Your Business Found Online in El Segundo, California
El Segundo is a tight-knit business town. With a population just over 16,000, it’s home to major players like Chevron, Mattel, and a growing aerospace hub. But most of the businesses here aren’t Fortune 500 companies — they’re the local coffee shops, dental practices, plumbers, and boutique shops that keep the city running. If you own one of those businesses, you’ve probably noticed something frustrating: big companies from out of town often show up on Google before you do.
Why does that happen? It’s not because they’re better. It’s because Google ranks businesses based on signals most small owners don’t know about. You might have the best pizza in El Segundo, but if Google can’t figure out where you are or what you do, you’ll stay buried on page two.
Here’s the good news: you can fix this yourself with a few straightforward steps. No marketing degree required.
1. Set up your Google Business Profile correctly
This is the single most important thing you can do. Go to Google Business Profile (it’s free) and claim your listing. Make sure your business name, address, and phone number are exact. Don’t use a P.O. box. Don’t list a service area if you have a physical storefront. Google uses this info to match you with local searches like “plumber in El Segundo” or “coffee near me.”
2. Ask for reviews — and reply to them
Reviews are like votes of trust. When someone searches for your type of business, Google looks at how many reviews you have and how recent they are. After a good transaction, ask happy customers to leave a review. Don’t offer discounts for it — just ask. Then reply to every review, even the bad ones. A short “Thanks, glad you liked the service” goes a long way.
3. Make sure your website works on a phone
Half the people searching for your business will do it on their phone. If your site is slow, hard to read, or buttons are too small to tap, they’ll leave. Google notices when people bounce off your site quickly and ranks you lower. Test your site on your own phone. If it’s a pain, it needs work.
4. Use local keywords naturally
Think about what someone would type into Google to find you. “El Segundo dentist” or “best tacos in El Segundo.” Use those exact phrases in your website text — not stuffed in, but naturally. Put your city name in your page titles, your headings, and your footer. It tells Google you belong here.
One more thing: backlinks
You might hear the term “backlinks” and tune out. Here’s what it actually means: when another website links to yours, it’s like a referral. Google sees that as a sign your business is trustworthy. The more quality local sites link to you, the better you rank. That’s where we come in.
At BacklinkUSA.com, we publish articles about local businesses on high-authority websites. Those articles include a link back to your site. It’s a simple, honest way to build the kind of referrals Google respects. If you want to show up before the big guys in El Segundo, it’s worth a look.