How to Get Your Business Found Online in Burbank, California
Burbank is a city built on creativity. With over 1,000 media and entertainment companies, including Warner Bros., Disney, and NBC, it’s a place where reputation matters. But for a small business owner—whether you run a dry cleaner on Magnolia, a coffee shop near Downtown, or a plumbing service in the hills—the competition is fierce. You’re not just competing with the big studios; you’re competing with every other local business fighting for the same customers.
Here’s the problem: most small businesses in Burbank don’t show up on Google when people search for their services. It’s not because you’re not good at what you do. It’s because Google doesn’t know you exist.
Why Burbank Businesses Struggle on Google
Google ranks businesses based on signals. If you don’t have a complete profile, few reviews, or a website that loads slowly, Google assumes you’re not the best option. Many business owners think a Facebook page is enough. It’s not. Google wants proof you’re real, relevant, and local.
3 Things You Can Do Right Now
1. Claim and Complete Your Google Business Profile Go to Google Business Profile (formerly Google My Business) and fill out every field. Add your exact address, phone number, hours, and photos of your work. If you’re a plumber, show your truck. If you own a salon, show your chairs. This is free, and it’s the most important step.
2. Ask for Reviews (the Right Way) Reviews are like online word-of-mouth. After a happy customer, send them a simple text: “If you had a good experience, would you mind leaving a quick review on Google? It helps us a ton.” Don’t offer discounts—Google frowns on that. Just ask.
3. Use Local Keywords on Your Website When you write about your services, use phrases like “emergency plumbing in Burbank” or “best coffee near Downtown Burbank.” Don’t stuff keywords in. Just write naturally. If you mention the neighborhood or a nearby landmark, that’s even better.
What Are Backlinks (and Why Do They Matter)?
Backlinks are links from other websites to yours. Think of them as votes of confidence. If a trusted local website—like the Burbank Chamber of Commerce or a local news site—links to you, Google thinks, “This business is legit.” The more quality links you have, the higher you rank.
But getting those links is hard. You can’t just ask. That’s where a service like BacklinkUSA.com comes in. We publish articles about local businesses on high-authority websites, helping you earn those links without the guesswork. It’s one of the fastest ways to tell Google your business matters in Burbank.
One Simple Next Step
Start with your Google Business Profile. Then, if you want to get serious about ranking, check out how BacklinkUSA.com helps businesses like yours get found online.