How to Get Your Business Found Online in Goodyear, Arizona
Goodyear, Arizona, isn’t just a fast-growing suburb of Phoenix. With a population that’s nearly doubled in the last decade, it’s become a hub for logistics, aerospace, and manufacturing—think Amazon warehouses, Lockheed Martin, and the Goodyear Airport. That growth means more people are moving in, more restaurants and shops are opening, and more competition for local customers.
But here’s the problem: most small businesses in Goodyear are invisible on Google. A plumbing company, a taco shop, or a dog groomer might have a great reputation in their neighborhood, but if someone searches “best tacos in Goodyear” or “emergency plumber near me,” they won’t show up. Why? Because Google ranks businesses based on signals that many owners don’t even know exist.
Here are four things you can do yourself to fix that.
1. Claim and fill out your Google Business Profile
This is the single most important thing you can do. Go to Google Business Profile (formerly Google My Business), claim your listing, and fill out every single field. Your address, phone number, hours, services, and photos. If you’re a plumber, add photos of your truck and a finished job. If you run a coffee shop, add pictures of your pastries. Google rewards complete profiles with higher rankings.
2. Ask for reviews—and respond to them
Reviews are like votes. The more you have, and the more recent they are, the better you’ll rank. Ask every happy customer to leave you a review on Google. When you get one—good or bad—reply to it. A simple “Thanks, Sarah! Glad you liked the tacos” tells Google you’re an active business owner. Don’t buy fake reviews. Google catches those and can ban your listing.
3. Make your website work on a phone
More than half of local searches happen on a phone. If your website takes five seconds to load or the text is too small to read, people will leave. Google notices when people bounce off your site quickly and will rank you lower. Use a tool like Google’s free Mobile-Friendly Test to check your site. If it fails, ask your web developer to fix it or switch to a modern template.
4. Use local keywords naturally
When you write about your business on your website, use phrases that include where you are. “We repair AC units in Goodyear” is better than “We repair AC units.” Mention nearby landmarks too—like “near the Goodyear Ballpark” or “off the Estrella Parkway exit.” This helps Google connect your business to the area.
Why backlinks matter
Backlinks are links from other websites to yours. Think of them as referrals. If a Goodyear news site or a local blog links to your business, Google sees that as a sign that you’re trusted and relevant. The more quality backlinks you have, the higher you’ll rank. But you can’t just go buy a bunch of links from random sites. Google is smart enough to ignore those.
That’s where BacklinkUSA.com comes in. We publish articles about local businesses on high-authority websites—like local news outlets and industry blogs—so you get real, useful backlinks that help your rankings. If you want to show up when someone in Goodyear searches for what you offer, that’s a smart place to start.