How to Get Your Business Found Online in Wasilla, Alaska
If you run a business in Wasilla, you know the town is growing fast. The population has climbed past 10,000, and with more people moving up from Anchorage and beyond, there’s more competition for customers. Whether you own a coffee shop on the Parks Highway, a construction company serving the Valley, or a guide service taking folks out on the Matanuska River, the way people find you has changed. They don’t flip through the phone book anymore. They pull out their phone and type “plumber Wasilla” or “best breakfast near me.”
Here’s the problem: most small businesses in Wasilla don’t show up when people search. It’s not because your business isn’t good. It’s because Google doesn’t know you exist in a useful way. You might have a website that’s five years old, or no website at all. Maybe you listed your business on Google once and forgot about it. That’s normal. But it’s also why your neighbor’s shop shows up first, even though you’ve been in town longer.
The good news is you don’t need to be a tech expert to fix this. Here are four things you can do yourself that will make a real difference.
1. Set up and fill out your Google Business Profile This is the free listing that shows up when someone searches your business name or category. Go to google.com/business and claim your profile. Add your address, phone number, hours, and photos of your storefront or work. If you serve the whole Valley but don’t have a storefront, you can set a service area instead of a street address. Google will show you to people searching in that area.
2. Ask for reviews and respond to them Reviews are one of the biggest signals Google uses to decide who to show. After a customer has a good experience, ask them to leave a review on your Google profile. Send them a direct link so it’s easy. Then reply to every review—even the bad ones. A short thank-you or a polite response to a complaint shows Google you’re active and care about customers.
3. Make sure your website works on a phone More than half of local searches happen on a phone. If your site takes more than a few seconds to load or the text is too small to read, people leave. That tells Google your site isn’t useful. You can check this for free by running your site through Google’s Mobile-Friendly Test. If it fails, ask your web host or a local designer to help you switch to a responsive theme.
4. Use local words on your site When you write about your services, mention where you are. Instead of “we offer roofing,” write “we offer roofing in Wasilla and the Mat-Su Valley.” Use phrases like “near me” naturally. If you have a blog, write about local topics—things to do in Wasilla, how to prepare for winter in the Valley, or why local businesses matter. This helps Google connect your site to local searches.
What about backlinks? You might hear the term “backlinks” and think it sounds technical. It’s simple. A backlink is just a link from another website to yours. Google treats links like votes. If a trusted site—like a local news site, a business directory, or a community blog—links to your website, Google figures your site is worth showing. The more quality links you have, the better your chances of ranking.
That’s where BacklinkUSA.com comes in. We publish articles about local businesses on high-authority websites, which creates those helpful links back to your site. It’s one of the most effective ways to tell Google your business belongs in the top results for Wasilla