How to Get Your Business Found Online in Juneau, Alaska
Juneau is a special place. With a population around 32,000, no roads connecting it to the rest of Alaska, and an economy built on government, tourism, fishing, and mining, local businesses here face a unique challenge. When summer hits and cruise ships dock, you might be busy enough. But the rest of the year? You need locals and winter visitors to find you. And these days, that means showing up on Google.
Yet most small businesses in Juneau struggle to get found online. Why? Two reasons. First, many business owners simply haven’t claimed their Google Business Profile, or they set it up once and forgot about it. Second, Google ranks businesses based on signals like reviews, website quality, and links from other sites. If you’re not paying attention to those, your competitors—who are—will show up first.
Here are a few things you can do yourself to fix that.
1. Claim and fill out your Google Business Profile completely. This is free and takes under an hour. Go to Google Business Profile, add your address, phone number, hours, and photos of your storefront or products. If you’re a fishing charter, add photos of your boat and happy customers holding salmon. If you run a café, show your menu and your best pastries. Google uses this info to decide when to show your business in local search results.
2. Ask for reviews—and respond to them. Reviews are one of the strongest signals Google uses. The more you have, and the more recent they are, the better. Ask happy customers to leave a review on Google. Then reply to each one—thank them for positive reviews, and address any negative ones politely. This shows Google you’re active and engaged.
3. Make sure your website works on a phone. Most people in Juneau search on their phones. If your site is slow, hard to read, or buttons don’t work, visitors leave. Google notices that and ranks you lower. You can test your site for free with Google’s Mobile-Friendly Test tool.
4. Use local keywords on your site. Think about what your customers actually type into Google. Instead of “best fishing charters,” try “Juneau salmon fishing charter.” Instead of “coffee shop,” try “downtown Juneau coffee shop.” Include these phrases naturally in your page titles, headings, and descriptions.
Now, about backlinks. You’ve probably heard the term. In simple terms, a backlink is when another website links to yours. Think of it like a referral. If a well-known site like the Juneau Empire or a local tourism blog links to your business page, Google sees that as a vote of trust. The more quality backlinks you have, the higher you can rank. But getting those links is hard work—you have to create content worth linking to, or ask other site owners for a link.
That’s where we come in. BacklinkUSA.com helps local businesses like yours get mentioned on high-authority websites. We publish articles about your business on trusted sites, which builds those valuable backlinks for you. Over time, that helps your Google rankings improve—so more people in Juneau can find you.